The chaos: a brand-new menswear license (acquired November 2025) with no line, no calendar, and three very different channels expecting product — each with its own price points, margins, and floor dates.

The system: I stood up the full product engine from day one — workwear-rooted design language, channel-specific assortment architecture, a seasonal SKU plan built from the data, and a single development calendar feeding mainline, club, and off-price without cannibalizing any of them.

The result: the license launched into all three channels within its first season — mainline, club, and off-price — with a cohesive brand story across every floor it landed on.